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Wilkins Media Company (WMC) has been serving the nationwide advertising community and the out-of-home industry for 45 years. We're the experts at simplifying & optimizing multiple market out-of-home buys for both agencies and advertisers. We work with the client to design an out-of-home media program that best suits the needs and budget of the advertiser. Whether a campaign includes movie theater or transit advertising, wild postings, or some of the newest media types, Wilkins will provide the most competitive rates and incomparable expertise.

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News & Events

June 14, 2010 – For Immediate Release

WILKINS MEDIA COMPANY, STARZ ENTERTAINMENT WIN MEDIA WEEK'S "MEDIA PLAN OF THE YEAR" AWARD FOR OOH 1-10MM 2010 (Adweek.com)

ATLANTA, May 25, 2010: "Starz caught a break in the waning seconds of 2009. Kathy Griffin, a comedienne known for pushing the boundaries of good taste on CNN's annual New Year's Eve broadcast, took aim at a Times Square billboard for the premium cable channel's latest original series, Spartacus: Blood and Sand. But this time, rather than get profane, she poked fun at the juxtaposition of the descending Waterford Crystal ball and a 45-by-54-foot ad featuring chiseled series lead actor Andy Whitfield.

Starz - Spartacus"I love the purity of a movie ad behind it, or a TV ad, whatever. It's . . . so pure," Griffin quipped to co-host Anderson Cooper.

"It's what New Year's Eve is all about, really," continued Griffin, somewhat ironically, given that Times Square is virtually blanketed with advertising.

To Starz and Wilkins Media Co., the New York agency that bought outdoor media for Spartacus' launch campaign, Griffin's relatively mild riposte was well worth the free publicity it created for the series, which premiered a week later to a respectable cable audience of 661,000, according to Nielsen. Spartacus' viewership nearly doubled during the course of its first season -- to 1.23 million viewers for the final episode -- -in part due to favorable reviews and the cult-like following of supporting actress Lucy Lawless.

But Starz and Wilkins executives credit the out-of-home effort, with an estimated budget of $1.3 million, with sparking initial interest with Starz' core target of "entertainment individualists" between the ages of 25 and 49."

To read the entire article in Adweek, click here.

May 1, 2010 – For Immediate Release

WILKINS MEDIA COMPANY NAMED #2 TEAM FOX FUNDRAISER FOR 2009

ATLANTA, May 25, 2010. Wilkins Media Company (WMC), a Team Fox All-Star member, is pleased to announce that the Michael J. Fox Foundation for Parkinson’s Research has recognized them as the #2 Team Fox “Most Valuable Person” for funds raised in 2009. The annual dinner ceremony for Team Fox members was held April 23, 2010 at Guastavino’s in New York City. WMC Chairman & CEO Bill Wilkins and senior staff members Kris Hall, Daniel Wilkins and Lisa Weaver were present.

Wilkins Media Team Fox Fundraiser
Left to right: Kris Hall, Daniel Wilkins, Michael J. Fox, Bill Wilkins, Lisa Weaver

The fight against Parkinson’s Disease is a personal one for Wilkins, who was diagnosed with Parkinson's in 2006. Since then, he's been very active on a national basis with the Michael J. Fox Foundation for Parkinson's Research, and locally with the Georgia Chapter of the American Parkinson's Disease Association.

Wilkins Media Company was able to raise $83,127 through various fundraising efforts during 2009, an 18% increase over 2008’s fundraising.

The most successful event was the second-annual "Polo for Parkinsons" which was held on October 11, 2009. WMC greatly appreciates the sponsors, donors and attendees that made this event such a great success for the second year in a row.

The third-annual Polo for Parkinson’s fundraiser is scheduled for October 10, 2010 at Chukkar Farm & Polo Club in Alpharetta, Georgia. The afternoon will feature an exciting polo match, halftime divot stomp, delicious food, silent auctions, and Best Hat contests for the spectators. 100% of net proceeds will go to Team Fox and the Michael J. Fox Foundation.

Wilkins Media Company is committed to playing an important role in the fight against Parkinson’s Disease. For more information, updates, or to donate/purchase tickets or become a sponsor, please visit www.poloforparkinsons.com.

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